The collaboration between ZTX, ZEPETO, and 88rising wasn’t confined to a single platform. It engaged diverse communities across the metaverse landscape.
The vibrant pulse of New York City was amplified this past weekend as Head in the Clouds New York Festival, presented by 88rising, took center stage at Forest Hills Stadium. But beyond the electrifying performances and culinary delights, this year’s festival left a lasting digital footprint through an innovative collaboration between a social metaverse platform ZTX, Asia’s largest metaverse ZEPETO, and the event organizer – 88rising.
The Fusion of Real and Virtual Worlds
ZTX and ZEPETO joined forces with 88rising to introduce a new dimension to the festival experience: commemorative digital collectibles. The partnership blurred the lines between the physical and digital realms by offering festival-goers a chance to own exclusive digital artifacts celebrating the essence of Head in the Clouds New York.
Attendees were invited to immerse themselves in the festival’s virtual universe, where they could acquire limited edition digital collectibles featuring the festival mascot CLO and items inspired by the headline act, Japanese girl group ATARASHII GAKKO! These 3D wearables served as virtual tokens of participation, allowing fans to carry a piece of the festival with them into the metaverse.
Photo: ATARASHII GAKKO! – 新しい学校のリーダーズ / X
Bridging Communities across Platforms
The collaboration between ZTX, ZEPETO, and 88rising wasn’t confined to a single platform. It engaged diverse communities across the metaverse landscape. Digital collectibles were made available on both the Web3 ZTX platform and the Web2 legacy ZEPETO platform, ensuring accessibility to users across different technological frameworks.
The partnership extended beyond the confines of the festival grounds, leveraging user-generated content (UGC) campaigns on ZEPETO to amplify the reach of the limited edition sale. By empowering users to create and share content inspired by 88rising and the collaboration, the campaign fostered a sense of community and creative expression among participants.
As the curtains closed on the two-day, completely sold-out Head in the Clouds New York Festival, the unveiling of exclusive digital collectibles by ZTX not only showcased the innovative spirit of the participating platforms but also demonstrated the transformative power of collaboration in the metaverse. By merging real-world assets with virtual fashion and leveraging the influence of top-tier IPs, this partnership helped bring in new immersive experiences that transcend traditional boundaries.
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