World Liberty Financial launches strategic token swap initiative requiring minimum $10M investment, as platform aims to expand partnerships in DeFi sector.
By Temitope Olatunji
Edited by Marco T. Lanz
Updated
3 mins read
Trump-backed crypto platform World Liberty Financial (WLFI) has been reaching out to blockchain projects with an offer to participate in a “token swap” arrangement. Under this deal, projects are encouraged to purchase at least $10 million worth of WLFI tokens, with a 10% fee involved. In exchange, World Liberty Financial promises to buy an equivalent amount of the blockchain’s native token.
Another blockchain project confirmed receiving a similar offer, with a minimum buy-in of $10 million and a $15 million investment required for priority treatment from World Liberty Financial.
The WLFI tokens are projected to have a fully diluted valuation (FDV) of $1.5 billion, with the platform slated for launch in the third quarter of this year. A Blockworks report states that none of the tokens involved will have a vesting period. Additionally, it was noted that the transfer of WLFI tokens will be based on this $1.5 billion FDV.
The token swap deal could provide participating blockchain projects with increased liquidity, as World Liberty Financial commits to purchasing their native tokens. Candidates for the token swap will first attend an initial meeting, followed by a virtual meeting with the co-founder of World Liberty Financial, Zak Folkman, to finalize the agreement.
More than 24 billion WLFI tokens have already been sold at a price of $0.05 each, amounting to approximately $1.2 billion in total sales. While Eric Trump is the only family member directly involved with World Liberty Financial, serving on its board of managers, the Trump family still stands to benefit financially.
An LLC linked to President Trump and his family holds rights to 60% of the project’s equity, 75% of the revenue from the WLFI token sale, and 22.5 billion WLFI tokens, valued at around $1.1 billion based on the public sale price.
World Liberty Financial, launched in September 2024 during Trump’s campaign, plans to help users access third-party DeFi applications, earn yield on stablecoins, and obtain crypto loans.
In its latest post on X, WLFI stated that it is making routine adjustments to its crypto holdings for treasury management, covering fees, expenses, and operational needs. The company emphasized that no tokens are being sold, only reallocated for business purposes. It described these actions as standard practice to keep its treasury secure and efficient, dismissing any need for speculation. The post reads:
“We’re making routine movements of our crypto holdings as part of regular treasury management, and payment of fees and expenses and to address working capital requirements. To be clear, we are not selling tokens—we are simply reallocating assets for ordinary business purposes. These actions are intended to be part of maintaining a strong, secure, and efficient treasury. No need to speculate—this is all standard practice for managing operations at WLFI.”
Temitope is a writer with more than four years of experience writing across various niches. He has a special interest in the fintech and blockchain spaces and enjoy writing articles in those areas. He holds bachelor's and master's degrees in linguistics. When not writing, he trades forex and plays video games.
