World Liberty Financial has launched a token reserve to invest in major cryptocurrencies and is in talks with financial institutions to expand its asset base.
By Anisha Pandey
Edited by Julia Sakovich
Updated
3 mins read
The United States President Donald Trump-backed World Liberty Financial (WLFI) has recently launched a strategic token reserve dubbed “Macro Strategy.” The initiative aims to invest in major crypto projects such as Bitcoin BTC $87 435 24h volatility: 1.1% Market cap: $1.74 T Vol. 24h: $28.70 B and Ethereum ETH $2 056 24h volatility: 0.6% Market cap: $248.18 B Vol. 24h: $11.43 B , noting their role in reshaping global finance.
In a statement shared on X on February 11, WLFI highlighted the reserve’s purpose: to stabilize market volatility, support innovative DeFi projects, and establish a robust, well-capitalized fund. The platform states:
“A well-capitalized reserve underscores our commitment to transparency and long-term sustainability, reinforcing confidence among our community and stakeholders.”
As per the announcement, WLFI is also in discussions with multiple financial institutions that can contribute tokenized assets to its growing reserve.
Notably, the launch follows Donald Trump Jr.’s recent speech during the Ondo Summit, where he explained WLFI’s goal of bridging the gap between crypto and everyday investors. Trump Jr. reiterated the need for a regulatory framework that allows “crypto to flourish,” calling it the “future of finance” and a key factor in maintaining American economic dominance.
It is interesting to note that the Trump family has recently increased its presence in the digital asset space. Alongside WLFI, the family also controls a majority stake in Trump Media & Technology Group, which pivoted into crypto-linked financial services in late January.
Further solidifying their involvement, President Trump himself recently launched a meme coin called OFFICIAL TRUMP TRUMP $11.52 24h volatility: 1.5% Market cap: $2.30 B Vol. 24h: $420.95 M , while First Lady Melania Trump introduced her own digital token MELANIA MELANIA $0.67 24h volatility: 0.7% Market cap: $101.07 M Vol. 24h: $18.60 M . Together, the two tokens boast a combined market cap of $3.7 billion, as per the data by CoinMarketCap.
These ventures have proven highly lucrative, with millions of dollars pouring into Trump-affiliated crypto entities. Reports suggest that the president’s meme coin alone has generated $100 million in fees. Meanwhile, WLFI has reportedly secured an estimated $500 million in token sales, according to the report by Reuters.
Trump has already signed an executive order establishing a presidential working group focused on digital asset markets. This order includes an evaluation of a potential national digital assets stockpile, promotes US dollar-backed stablecoins, and aims to ensure fair access to banking for crypto firms. Former Binance CEO Changpeng Zhao has hinted that a US strategic Bitcoin reserve is “basically confirmed”, though no official statement has been released.
Meanwhile, multiple states, including Ohio, Florida, and Arizona, are actively working on legislation to establish their own Bitcoin reserves.
Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article aims to deliver accurate and timely information but should not be taken as financial or investment advice. Since market conditions can change rapidly, we encourage you to verify information on your own and consult with a professional before making any decisions based on this content.
With a background in finance and a passion for innovation, Anisha has been covering the ever-evolving world of crypto for over four years. Her deep understanding of the crypto market have made her a trusted source for analysis and news. Whether it's dissecting the latest trends or decoding whitepapers, Anisha is dedicated to bringing clarity to the world of digital assets.
