Stablecoin giant Tether has announced two major investments in Be Water, an advanced digital media firm and Adecoagro.
By Godfrey Benjamin
Updated
3 mins read
The world’s largest stablecoin issuer, Tether (USDT), has announced a recent investment in Be Water, a growing Italian media company. Tether said the investment strengthens its commitment to modern media innovation.
As revealed in its announcement, Tether said it injected 10 million euros of capital into Be Water. The investment will see Tether acquire a 30.4% stake in Be Water by the end of the month.
Tether and Be Water will partner to enhance digital content distribution and integrate new technological solutions. This collaboration will help support the international expansion of Be Water’s brands. It will also allow the media firm to leverage blockchain and advanced digital tools to distribute high-quality, independent content globally.
The investment will reshape Be Water’s ownership structure, with key shareholders now including Tether executives. Guido Maria Brera, Barbara Salabè, and Mario Calabres will serve as Be Water’s Board of Directors. Claudia Lagorio (COO of Tether) and Sabrina Giovannetti (CFO of Be Water) will also act as Board members.
Be Water aims to redefine media consumption through a technology-driven approach to content production and storytelling. Led by Executive Chairman Guido Maria Brera, Be Water specializes in producing and distributing audio, video, film, and live content.
Following Tether’s entry, Be Water has outlined its plans for the future. The company said it will
launch an investment plan to develop a cutting-edge digital infrastructure for content production and distribution. This is in addition to establishing new strategic partnerships with global talent in film, television, and documentary production.
Tether CEO has expressed excitement for the collaboration, stating,“We are excited to collaborate with Guido Maria Brera and the entire Be Water team to explore new frontiers in content creation and distribution, ensuring that high-quality, independent content and entertainment reach audiences worldwide.”
The stablecoin giant’s investment in Be Water highlights the firm’s strategic commitment to supporting innovative ventures beyond the financial technology sector. It also underscores Tether’s robust financial position.
Last year, Tether reported profits exceeding $13 billion, reinforcing its position as a global financial transparency and liquidity leader.
The USDT parent company has diversified its portfolio by investing in various sectors. In February, Tether announced a strategic investment in Zengo Ltd., a multi-chain crypto wallet powered by Multi-Party Computation (MPC).
Last year, the firm announced a $775 million investment in the video streaming platform Rumble, and a strategic minority stake in Juventus Football Club.
Tether acquired stakes in Adecoagro S.A (NYSE: AGRO), an agro-industrial company with most of its operations in South America. Tether initially proposed acquiring 51% of its outstanding common shares. In latest updates the stablecoin firm has upped its stakes to 70% in the firm, making it the majority owner after the Board’s approval.
These initiatives demonstrate Tether’s commitment to advancing technological innovation across multiple industries.
Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article aims to deliver accurate and timely information but should not be taken as financial or investment advice. Since market conditions can change rapidly, we encourage you to verify information on your own and consult with a professional before making any decisions based on this content.
Benjamin Godfrey is a blockchain enthusiast and journalist who relishes writing about the real life applications of blockchain technology and innovations to drive general acceptance and worldwide integration of the emerging technology. His desire to educate people about cryptocurrencies inspires his contributions to renowned blockchain media and sites.