Klarna is an e-commerce payment solutions platform for merchants and shoppers.
Klarna Bank AB, commonly referred to as Klarna, is a Swedish fintech company that provides online financial services such as payments for online storefronts and direct payments along with post-purchase payments.
The company has more than 4,000 employees, most of them working at the headquarters in Stockholm and Berlin. In 2021, the company handled about US$80 billion in online sales. As of 2011, about 40% of all e-commerce sales in Sweden went through Klarna. In 2021, the company was Europe’s most valuable private tech company, at a $45.6 billion valuation, however this crashed to $6.7 billion in 2022.
Klarna’s core service is to provide payment processing services for the e-commerce industry, managing store claims and customer payments. It has become known as a ‘Buy now, pay later’ (BNPL) service provider, offering customers credit on their purchases as part of the checkout process.
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Klarna has established itself as a major player in the European payments industry, with a valuation of $6.7 billion.