Notcoin’s success wasn’t only due to rewards; it cleverly used Telegram’s existing user base and social features.
By Bena Ilyas
Edited by Julia Sakovich
Updated
2 mins read
Telegram, a major social media platform, has unexpectedly become a hub for crypto adoption. This trend is fueled by the rapid growth of popular games like Notcoin. In Notcoin, players tap their screens to earn NOT tokens, resulting in over 30 million users joining Telegram and the Web3 world within just two months.
The surge in user acquisition highlights the potential of viral mechanics within messaging apps to introduce new users to the crypto ecosystem. Notcoin’s success wasn’t only due to rewards; it used Telegram’s existing user base and social features.
Notcoin’s Players can easily share their progress and invite friends. According to Inal Kardan, gaming lead at TON Foundation, this strategy demonstrates the “untapped distribution channel” that Telegram offers.
While ‘play-to-earn’ models have been dominant in Web3 gaming, Notcoin represents a shift toward sustainability. The game combines traditional monetization methods, like advertising, with crypto rewards. This approach aligns better with long-term growth for players and developers.
Notcoin’s success highlights the differing strategies of major app stores. Google Play and Apple’s App Store historically restricted Web3 game growth, favoring ads over user choice. In contrast, Telegram’s openness to blockchain integration fosters Web3 innovation.
“Neither Apple or Google have been as flexible on Web3 games on their platforms the way TON and Telegram have been. It’s a competitive builder/growth advantage that TON is getting here too,” said Yat Siu, co-founder of Animoca Brands.
Telegram gaming not only attracts new crypto users but also brings together Web2 and Web3 gamers. Many Telegram users are already familiar with cryptocurrency, creating an audience receptive to Web3 experiences. This convergence is driven by a shared ethos of digital freedom, ownership, and decentralization.
While Notcoin’s basic mechanics have already proven successful, industry experts believe that its true potential lies in deeper user engagement. Michał Dąbrowski, CEO of Elympics, a blockchain game infrastructure provider, highlights Web3’s role in creating engaging monetization models.
Notcoin’s impact extends beyond its current success, it catalyzes a new era of crypto adoption on Telegram. Through social virality and a sustainable economic model, Web3 games are poised to attract a fresh wave of users and transform the crypto landscape.
Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article aims to deliver accurate and timely information but should not be taken as financial or investment advice. Since market conditions can change rapidly, we encourage you to verify information on your own and consult with a professional before making any decisions based on this content.
With over 3 years of crypto writing experience, Bena strives to make crypto, blockchain, Web3, and fintech accessible to all. Beyond cryptocurrencies, Bena also enjoys reading books in her spare time.
