Sam Seo, chairman of the Kaia DLT Foundation, acknowledged that games dominate the largest share, followed by social apps, DeFi platforms, and AI-driven chat applications.
Line, the Japanese messaging app powerhouse, is preparing to make a bold leap into blockchain technology. With nearly 200 million active users spanning Japan, Taiwan, Thailand, and Indonesia, the platform is set to introduce a revolutionary approach that could redefine how we interact with social media applications.
Mini Dapps on LINE Are Coming! 📲🔥
— Kaia (prev. Klaytn & Finschia) (@KaiaChain) November 27, 2024
We’re thrilled to announce that Mini Dapps on LINE, exclusively powered by the Kaia blockchain will be launching soon! Here's sneak peek at the timeline:
🟢 Early December 2024: Dapp Portal SDK Launch
🟢 End of January 2025: Mini Dapp on LINE… pic.twitter.com/ZWC4DTmH30
Early next year, Line will roll out an ambitious project featuring 30 decentralized applications (dApps) within its ecosystem, going beyond previous blockchain experiments. The strategic move comes in the wake of underwhelming attempts by social media platforms to integrate blockchain technologies, particularly non-fungible tokens (NFTs), which failed to capture widespread user interest.
The company’s strategy appears meticulously calculated, drawing inspiration from successful blockchain integrations like those seen on Telegram, which has proven remarkably successful with blockchain-based games. Sam Seo, chairman of the Kaia DLT Foundation, emphasized the diverse nature of these upcoming dapps, ranging from entertainment to practical utilities.
“Games are the biggest portion, […] The others are social apps, some DeFi and AI-based chatting dapps,” said Seo.
Line’s User-Friendly Blockchain Expands Horizons
Games are expected to dominate the initial lineup of mini dApps, representing a significant portion of Line’s blockchain strategy. However, the platform isn’t limiting itself to gaming. Social applications, decentralized finance (DeFi) tools, and AI-powered chatting applications are also on the horizon, promising a multifaceted digital experience for users.
Line’s approach represents a strategic response to previous blockchain integration challenges. Earlier attempts by platforms like Instagram and Reddit to incorporate NFT functionalities encountered significant user resistance and complexity. Recognizing these limitations, Line appears determined to create a more accessible and user-friendly blockchain ecosystem.
The company’s previous NFT marketplace in Japan, launched in April 2022, provided valuable insights into user behavior and technological challenges. Seo acknowledged that earlier blockchain implementations were often perceived as investment tools rather than genuine ownership platforms, highlighting a crucial misalignment between technological potential and user expectations.
“Previously, the way that users and even creators were looking at NFTs was just as an investment tool, rather than a tool for ownership. I think that was a kind of mismatch between the intention and then the result,” said Seo.
Line Simplifies Blockchain for Everyday Users
Transforming complex blockchain concepts into mainstream, intuitive services requires a nuanced understanding of user needs. The platform seems committed to simplifying the user experience, addressing the primary criticism that deterred mass adoption of previous blockchain integrations.
By the end of the first quarter, Line plans to expand its dApp portfolio to 150 applications, demonstrating a robust and aggressive expansion strategy. This approach mirrors the successful utility-focused integrations seen in platforms like WeChat and Telegram, which have seamlessly incorporated additional functionalities into their core messaging services.
Line is not just adapting to technological trends – it’s actively shaping them. The messaging giant is transforming blockchain from a niche, complex technology into an accessible, integrated part of everyday digital communication.
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