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Andy Watson
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According to CoinGecko, in 2024, the cryptocurrency industry saw an average of 5,300 tokens launched daily, surpassing 540,000 new tokens by early April.
With such a massive influx, standing out in the crowded market and making wise investment decisions are critical challenges. In an exclusive interview with Coinspeaker, Andrey Baral, CEO of PrimeLink, explains how to successfully launch a token and identify the most promising projects.
Hey, Andrey. Can you share what inspired you to create PrimeLink? What sets it apart from competitors in the market?
Our platform emerged from seeing too many projects fail due to rushing their launch without a proper foundation. We are pro fundamentals, which means investing time in thorough analysis before any major step.
PrimeLink’s mission is to help projects identify their goals and efficiently approach them through fundraising, business development, or trading strategies. This involves tailoring solutions to each project’s needs, from optimizing trading parameters for better market stability to developing comprehensive fundraising strategies.
While many platforms prioritize quick listing and short-term gains, we believe collaborating with carefully selected teams who share our vision of building sustainable solutions will benefit the industry more than pursuing immediate profits.
Who is your target audience, and how do you help solve their key challenges?
PrimeLink targets projects with proven traction or unique solutions to existing industry problems. Many platforms claim to be selective, but we back this up with action. That’s why our timeline from selection to launch typically takes 3-4 months. We conduct thorough due diligence, test tokenomics models, and ensure all compliance requirements are met.
We’ve grown our portfolio significantly, with several projects set to launch in Q1–Q2 2025. This measured approach means we never rush projects to market before they’re ready.
Suppose a project decides to launch its token. What key steps should the team take? How can you distinguish a legitimate project from a scam?
Before launching a token, the project must establish whether it needs one. If it does, key steps include proper legal structuring, clear tokenomics design backed by market research, technical security measures, and strategic partnership building.
We evaluate projects through technical audits, team verification, and market fit analysis. Legitimate projects welcome this scrutiny because they have nothing to hide.
How can investors identify meaningful projects? Are all meme coins worthless?
Project evaluation is critical, especially now with so many options in the market. While some meme coins have built valuable communities, sustainable success requires real utility and solid fundamentals. You should seek clear use cases, experienced teams, sustainable tokenomics, and genuine market demand.
In your opinion, has the perception of the crypto industry changed recently? What is your role in this transformation?
The perception of the crypto industry is still changing because it’s relatively new compared to traditional finance. While we see growing institutional interest, there’s still a concerning trend: many projects rush to launch tokens without real utility, focusing only on quick profits.
That’s why the first and most important question we ask is, “Why did you decide to take a Web3 route?” If a project can’t clearly explain why blockchain technology is essential for their solution, likely they’re just following a trend rather than solving real problems.
At PrimeLink, we focus on a fundamental approach – helping projects build sustainable solutions that actually need blockchain technology, not just riding the crypto wave.
What challenges and obstacles do you anticipate in your field over the next few years? How will PrimeLink change during this time?
In the coming years, we should witness a big step toward more regulated markets, which will present significant challenges for liquidity management under new frameworks. We’re already preparing by developing robust trading strategies that can adapt to different regulatory requirements while maintaining market efficiency.
Our vision for the next 5-10 years is to become the primary bridge between Web2 and Web3. This means building a comprehensive network of trusted partners – from exchanges and VCs to developers and compliance experts. By connecting projects with the right partners at each stage, we ensure they have everything needed for sustainable growth, not just a successful launch.
What innovations are likely to drive the crypto industry forward? What needs to happen for the market to grow more rapidly?
While it seems counterintuitive to advocates of complete decentralization, proper regulation is crucial for industry growth. Without explicit regulatory frameworks, protecting users from potential risks is impossible. Once we establish proper regulations and have responsible parties in the industry, we’ll see increased institutional investment and broader adoption of blockchain technology.
If you could change one thing about crypto markets, what would it be?
The industry’s focus on quick profits is holding back its potential. Instead of chasing fast money, we must prioritize solving real problems that benefit society. This means developing projects that improve financial accessibility, increase transaction efficiency, or bring transparency to business processes – real solutions that make a difference.
Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article aims to deliver accurate and timely information but should not be taken as financial or investment advice. Since market conditions can change rapidly, we encourage you to verify information on your own and consult with a professional before making any decisions based on this content.
