Nexo has secured a strategic partnership with Mexico’s Acapulco Tennis Open, bringing digital asset exposure to tennis fans while advancing the company’s 2025 regional expansion plans.
By Chimamanda U. Martha
Edited by Marco T. Lanz
Updated
3 mins read
Nexo, the crypto-native company founded by Antoni Trenchev and Kosta Kantchev, has entered into a strategic partnership with the Acapulco Tennis Open (ATP), an annual Mexican tournament held at Arena GNP Seguros. The collaboration aims to expand digital asset adoption among tennis fans while reinforcing Nexo’s presence in the sports world.
Proud to announce our landmark partnership with the Acapulco Tennis Open @AbiertoTelcel.
Built on the shared values of long-term strategy and the relentless pursuit of excellence, the partnership reflects our international engagement and commitment to sustainable success. pic.twitter.com/8kDgZ7DFK9
— Nexo (@Nexo) February 24, 2025
Under the deal agreement, Nexo will serve as the official sponsor of the prestigious tennis tournament. This title will enable the company’s brand to appear at the stadium during the upcoming tournament scheduled to start from February 24 to March 1, 2025 at the Arena GNP Seguros in Acapulco.
The event, which marks the 32nd edition of the tournament will feature high-profile players, including Alexander Zverev, Casper Ruud, and Tommy Paul.
Nexo’s co-founder, Kosta Kantchev, described the sponsorship as a reflection of the company’s long-term vision
“This sponsorship is a testament to Nexo’s core belief that wealth creation, like championship success, requires foresight, commitment, and strategic execution. The same attributes that define great tennis players—discipline, long-term thinking, and resilience—are at the heart of Nexo’s offerings,” said Kantchev.
The latest development has taken the crypto market deeper into the world of sports. Over the years, blockchain and crypto firms have secured major sponsorships in sports such as Formula 1, soccer, the NFL, and basketball. Thanks to platforms like Socios.com, these sports fans can engage with digital assets associated with their favourite teams and events.
The partnership also plays a key role in Nexo’s expansion strategy, particularly in Latin America. The company aims to strengthen its presence in the region as part of its 2025 growth plans.
Nexo said its expansion efforts will focus on increasing access to its Dual-Mode Nexo Card, advancing AI-driven innovations, and improving cross-border transfers.
In addition to improving its global footprints, part of he company’s growth plan this year includes working on increasing the utilities of its native token NEXO to bring high returns for investors.
Founded in 2018, Nexo transitioned into a digital wealth platform in November 2024 following challenges from the 2022 market downturn. At the time, the company announced that it is shifting its focus from lending services to a broader range of crypto financial solutions, with emphasis on flexibility and compliance.
Today, Nexo operates in 150 jurisdictions, managing over $11 billion in assets. The company said it had successfully processed up to $320 billion in transactions since launching in 2018.
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Chimamanda is a crypto enthusiast and experienced writer focusing on the dynamic world of cryptocurrencies. She joined the industry in 2019 and has since developed an interest in the emerging economy. She combines her passion for blockchain technology with her love for travel and food, bringing a fresh and engaging perspective to her work.
