Player “heatmaps” from the ongoing FIFA World Cup 2022 Matches will be used to create 10,000 NFTs that will be hosted on Crypto.com’s blockchain.
By Mayowa Adebajo
Updated
2 mins read
Top crypto exchange Crypto.com has teamed up with American multinational beverage corporation Coca-Cola to launch a collection of non-fungible tokens (NFTs) it calls the “Piece of Magic” NFTs. The partnership will see about 10,000 NFTs hosted on Crypto.com’s blockchain. Whereas Coca-Cola for its part will be responsible for creating the NFTs with the help of digital artist GMUNK. The collection has a theme that aligns with the 2022 FIFA World Cup that is currently going on in Qatar.
According to the official announcement, the NFTs were created by tracking the heatmaps of players. This refers to the amount of space covered by an individual player throughout a particular match at the Qatar World Cup.
According to the chief marketing officer at Crypto.com, Steven Kalifowitz, this partnership is a great deal. He expressed his excitement, adding that the partnership brings a completely new form of creating memories. But more importantly, it sets a trend, given that a body as big as FIFA is embracing Web 3.0 technology for the first time. Kalifowitz said:
“It’s a privilege to partner with Coca-Cola and GMUNK to memorialize these historical matches that will forever be captured on the blockchain.”
But speaking about how fans may access the NFTs, interested buyers must first create a Crypto.com NFT platform account. And for them to stand a chance of winning one of the Coca-Cola “Piece of Magic” NFTs, they must also register on Coca-Cola’s fan zone website.
Expectedly, the news of the NFT launch immediately drove the native token of Crypto.com (CRO) to the skies. According to CoinMarketCap data, CRO saw gains of over 10% on the heels of the news. However, as of publication, it has now lost about 5% of those gains in the last 24 hours, to be trading at $0.6671.
Despite the recent appreciable gains though, CRO remains down by over 50% in the last month. But that can be linked to the collapse of the FTX exchange which had a telling effect on the general crypto market.
Disclaimer: Coinspeaker is committed to providing unbiased and transparent reporting. This article aims to deliver accurate and timely information but should not be taken as financial or investment advice. Since market conditions can change rapidly, we encourage you to verify information on your own and consult with a professional before making any decisions based on this content.
Mayowa is a crypto enthusiast/writer whose conversational character is quite evident in his style of writing. He strongly believes in the potential of digital assets and takes every opportunity to reiterate this. He's a reader, a researcher, an astute speaker, and also a budding entrepreneur. Away from crypto however, Mayowa's fancied distractions include soccer or discussing world politics.
