
Adidas Joins Forces with Crypto Fitness App Stepn to Launch NFTs and Merchandise
The strategic collaboration between a widely-used lifestyle app and a renowned brand like Adidas shows the evolving nature of lifestyle rewards.
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The strategic collaboration between a widely-used lifestyle app and a renowned brand like Adidas shows the evolving nature of lifestyle rewards.
The Cryptokicks iRL would have gesture controls, walk detection, and wireless charging features.
According to Dune Analytics, the game has over 580,000 users with 39,000 active users in the last 24 hours.
Starting today, Binance will facilitate the token sale for STEPN on the Binance Launchpad.
STEPN is a self-styled “Web3 lifestyle app” with GameFi elements on the Solana blockchain. It combines aspects of a play-to-earn game with a fitness app to create a new category coined “move-to-earn.” Users buy NFT sneakers, which they can use to earn in-game currency while walking, running, or jogging.
STEPN aims to revolutionize the market of fitness applications by incentivizing millions of users to follow a healthier lifestyle. The app solves several problems like “proof of movement” – proving that users really exercised – and a functioning GPS system. Moreover, STEPN incentivizes users financially and plans to introduce social rewards elements and successfully contributes to carbon neutrality.
The application is available for Android and iOS and has gone from its inception stage to the open beta version in only five months. After its successful IDO in March 2022, STEPN plans to optimize its in-game features and launch on several other chains in the future.
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