Beverage Giant Coca-Cola to Launch Pride Series NFT Collection on Polygon

Updated on Jul 27, 2024 at 3:03 pm UTC by · 2 mins read

Coca-Cola said that it will donate all proceeds of the sale to support South Africa’s OUT community, which works towards helping the LGBTQIA+ community.

One of the world’s largest beverage companies Coca-Cola is now willing to enter the world of non-fungible tokens (NFTs). Last week, Coca-Cola announced that it will be launching Pride Series NFT collection to celebrate the LGBTQIA+ community.

For this, the beverage giant has partnered with Rich Mnisi, a multi-award-winning designer and supporter of the LGBTQIA+ community. Coca-Cola said that the reason behind launching these Pride Series NFTs is to spread the message of love. As per their inherent nature, each NFT in this collection will be unique. Coca-Cola also said that the NFT series launch will promote the visibility of the LGBTQIA+ colors.

Explaining their reason behind partnering with Rich Mnis, Coca-Cola said Mnisi’s “artworks are inspired by an enduring idea: that energy cannot be destroyed. It can only be transferred, changed in form, locked up or released.”

Coca-Cola Minting NFT Collection on the Polygon Blockchain

Coca-Cola also revealed that the Pride NFT collection will feature 136 NFTs, all minted on the Polygon blockchain network. Some of these NFTs have been already listed on the OpenSea marketplace. Coca-Cola launched its Pride NFT collection at a floor price of 1 Ethereum (ETH).

The beverage giant said that it will donate all proceeds from the initial sale to charities serving OUT, an LGBTQIA+ community. Rich Mnisi specifically chose this community OUT. This is a South Africa-based community providing mental and physical healthcare. Besides, OUT is also the second-oldest charity platform in South Africa.

This move from Coca-Cola shows that NFTs are getting increasingly popular for a wide range of use-cases outside of personal profit. But Coca-Cola is also not the first giant to launch NFTs for its clients. Businesses across sectors, especially the fashion industry, have been leveraging NFTs to sell genuine products in the market.

Givenchy Joins Coca-Cola

Similar to Coca-Cola, luxury perfumes and cosmetics firm – Givenchy Parfums – is launching its NFT collection benefitting the Paris-based LGBTQIA+ firm (Le Mag Jeunes). To make this launch successful, Popular community advocate and gallery owner, Amar Singh, will partner with Givenchy Perfumes and Rewind Collective.

Singh said that Givenchy’s Prisme libre loose powder product has inspired him to launch these NFTs.

Share:

Related Articles

Ethereum Technicals Not Looking Good: Will ETH Crash Further?

By April 2nd, 2025

Ethereum (ETH) whales have sold a whopping 760K ETH worth $1.4 billion in the past two weeks, suggesting declining confidence in the cryptocurrency.

Ethereum Price Falls Below $1,800 Despite Ending Its Spot ETF Outflow Streak

By March 31st, 2025

Ethereum’s bearish sentiment has strengthened while the ETH-based investment products in the US ended their four-week outflow streak.

Ethereum (ETH) Dips Despite Pectra Test, Impressive Whale Buying Spree

By March 27th, 2025

Ethereum finally deployed its Pectra upgrade on the Hoodi testnet. However, ETH price still gained downward momentum.

Exit mobile version