DigitalBits Blockchain expects Beckham to add to the driving force of connecting fans in an innovative way. Within this collaboration, David Beckham will release a series of non-fungible tokens (NFTs) and other blockchain-based digital assets.
By Darya Rudz
Updated
3 mins read
Soccer star David Beckham has been chosen as a global brand ambassador for DigitalBits Blockchain, an easy-to-use open-source blockchain used to power digital assets. According to DigitalBits Blockchain, being the world’s most successful athlete-turned-businessmen, David Beckham will “help to communicate the transformative power of the DigitalBits blockchain to consumers, brands, and other organizations worldwide.”
https://twitter.com/DigitalBitsOrg/status/1506993487325155328?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1506993487325155328%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Ffinance.yahoo.com%2Fnews%2Fdavid-beckham-tapped-digitalbits-blockchain-181614114.html
DigitalBits Blockchain founder Al Burgio stated:
“I am delighted to welcome David Beckham as a DigitalBits Global Brand Ambassador. I’m looking forward to working with Beckham to bring the transformative power of Blockchain technology to mainstream audiences and help people around the world understand the true potential.”
As per the press release, DigitalBits Blockchain sees the European soccer legend as a strong social media influencer. Notably, Beckham has more than 138 million followers globally, with his annual impressions surpassing 9 billion across Instagram, Facebook, as well as Chinese platforms Weibo and Douyin.
DigitalBits Blockchain expects Beckham to add to the driving force of connecting fans in an innovative way. Within this collaboration, David Beckham will release a series of non-fungible tokens (NFTs) and other blockchain-based digital assets. They will be exclusively minted on the eco-friendly DigitalBits blockchain.
After retiring from football, David Beckham has established himself as a successful businessman, entrepreneur, and philanthropist. He is working strategically and successfully with many of the world’s leading brands including Adidas AG (ETR: ADS), Diageo Plc (NYSE: DEO), and Electronic Arts (EA). Becoming a global brand ambassador for DigitalBits Blockchain will be the first time he has ever been involved in metaverse and NFTs.
The adoption of sports into cryptocurrencies has been hailed as a win-win situation for both industries and has seen growing acceptance among sports enthusiasts. As such, many sports stars are endorsing crypto companies and exchanges, becoming their ambassadors. Let us have a look at some of these ambassadors.
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Darya is a crypto enthusiast who strongly believes in the future of blockchain. Being a hospitality professional, she is interested in finding the ways blockchain can change different industries and bring our life to a different level.
