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Babafemi Adebajo
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Animoca Brands has announced a partnership with Bored Apes Youth Club to launch a blockchain game using BAYC’s popular NFTs, the Bored Apes.
The Bored Apes NFT collection is one of the most popular around despite launching just eight months ago. Already, the collection of 10,000 images set a sales record of $26 million with Sotheby’s auction house. Undoubtedly, Bored Apes is the NFT project of the year. Its parent company, Yuga Labs, has sold over $3 billion worth of NFTs.
Earlier in 2021, Bored Ape signed a talent agency deal to monetize the brand further. The company also signed a partnership with sportswear and footwear brand Adidas AG recently. At the time of writing, the floor price of the Bored Apes was 54 ETH up from its initial minting price of 0.08ETH in April. Total sales volume was also at $259.3K ETH.
Animoca Brands and Bored Apes Partnership: Key to Achieving More
Animoca Brands co-founder and Executive Chairman, Yat Siu, agree regarding what the collection represents. He said that “there are very few icons that can represent the surging world of NFTs as powerfully as Bored Ape Yacht Club.” He also noted that NFTs have emerged as a store of culture and expressed delight that the Animoca Group was partnering with BAYC for ‘a cultural milestone’.
In his response, a Yuga Labs spokesperson noted Animoca’s track record of delivering the best experience in the blockchain gaming space. “We’re excited to work with Animoca Brands to grow the BAYC universe and expand the utility and benefits offered to all Bored Ape NFT holders,” he said.
According to the press release, the game will debut in the second quarter of 2022. The game will feature the play-to-earn model allowing gamers to earn passive income while having fun.
Animoca has previously partnered with play-to-earn games like Axle Infinity. Recall that Axle Infinity grossed over $3 Million in sales. It also has investment stakes in more than 100 NFT-related companies AlienWorlds, Bitski, Dapper Labs, OpenSea, and Star Atlas. Likewise, the company recently raised $65 million to achieve a valuation of $2.2 billion.
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